Last semester we were aspiring entrepreneurs. This semester
we became the real deal: actual entrepreneurs. Even though our azuras have only
been on the market for a few weeks, our product is already starting to create a
buzz from excited users. People love our product and they can’t wait to get
their hands on this must have summer item.
We are entering the next phase of our business which will
focus heavily on Promotion and Sales. Simply put, we need to sell sell sell and
promote as if our lives depended on it. Today I contacted 8 local fashion
bloggers to see if they would write a review of our product on
their blog. The idea is really to spread the word about azura and introduce the product to the market. As an azura representative, I believe it is my duty to let women
around the world know about this fabulous multi-functional item that can be
worn as a dress, blouse, skirt, scarf, purse, hoodie and much more.
The fact that our product contributes to environmental and
social sustainability by supporting local seamstresses is manufactured using
fabric made in Cape Town
and with 100% coconut shell buttons makes it truly special! With summer just around the corner, we are
certain that the Azura will be sure to turn heads and make in impact on the
fashion scene.
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