Monday 16th September 2013- When everything seems like nothing

Hi its me again

Hope you missed me as much as I missed you.

So this is my last set of blogs for the year, hope you enjoy them.

starting a business, running it, meeting deadlines and making a profit is something I had underestimated coming into this course. It all looks very easy from the outside, as all one has to do is pick a product, produce it, sell it and pocket the profit right? WRONG.

Choosing what product to sell is always the hardest as you never know what impact it has on the market. Market research should be a good indicator of this, however it is not always the case. With our product, the "Anywear", the market research showed that the product would be successful, as we got a positive response from our potential customers.

However this has not been the case with our sales, the response from the targeted market was great and positive, however as a business we are finding it difficult to convert the interest show by potential customers, to sales. It is seeing very difficult to Always Be Closing (ABC). I'm not too sure if maybe this is the case because we are still in winter and it is hard to sell a summer garment in winter, or if it is because people like the idea of the product, but are however not willing to purchase one for themselves.

This is a bit demoralising as so much work was put in creating the brand and product, and it is sad when sales do not occur at the rate that we hoped they would. Hopefully things will get better in our last 3weeks of sales before closure of business and that we all can take home valuable lessons from this.

Thats all from me today, till tomorrow 

Tarisai xx