Looking to the future
We now have less than a month to go in the
Genesis Project. That is quite a sobering thought, considering we are still
very far from the goals we had hoped to reach on the sales front. I guess that
those were perhaps a bit too ambitious when we set them. Perhaps if our CMT had
proven a little more reliable we might say, but we were warned that CMT's can be difficult. At the end of
the day we can’t blame everything on the CMT, sure they lets us down but we
should have had a plan B waiting in the wings. I’m sure that in future when we
have projects every one of us will be thinking about a plan B and C before we
even start moving with plan A. So for the goals we had set with regards to this
being about learning this experience has certainly taught us some valuable
lessons.
This is still some of the most exciting
times for us as a business. We are starting to see the results of all the work
we put in through the year. We finally get the Azura in our hands and get to go
out and sell it to whomever we can for the next three and a half weeks. I am
looking forward to this time. There will be the inevitable pressure to perform
and as we get closer to exams at the end of the year there will be plenty of
other work to do too. This doesn’t worry me because I get the feeling that this
is the part of the course where we really start to see the fruits if our
labour. The weather has also improved a lot since the exhibition. That makes a
difference. It’s not so easy to get someone to buy a summer dress when it’s 10
degrees and pouring rain outside.
I am really looking forward to getting out
and actively selling products rather than just talking about it with people. It
has been frustrating telling friends and family about the Azura and when they
ask if they can see one I have to say we are having production trouble. I can’t
wait to get out there with a bag full and show it off to the world. Well as
much of it as we can in the next few weeks. We have been saying how we really
think this will do well here and there, markets and music festivals. I can’t
wait to see us getting out there and proving to ourselves that this is a great
product that people will buy. If we can
get that right in the next few weeks I will feel that the struggles we have had
will be eclipsed and we will be able to say that this project was successful. We
did after set out to learn this year. We have had our failures along the way
and now that we have reached this point it’s time to succeed and prove that we
have learnt from our mistakes.
This was my last post for the week. from here Craig will be taking you through some of his experiences and thoughts.
Cheers for now.
Dave
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