Last week I spoke to City Mob an online
retailer/ group buying site about showcasing the Azura on their site. They were very interested in
the Azura. It’s always exciting to see how the idea behind our product really
appeals to people. They can see the value in the idea, it definitely has a real
wow factor to it. I sometimes wonder if we really get that across effectively.
Citymob really like the Azura because they
see it as really cool and funky. They could be a valuable client in the future,
I think they would definitely be a useful tool to get the name and brand more
widely recognised even if we had to take a hit to our profit margins. Citymob
have set rates that they need to make on each product to make hosting worth
their while. Because of their popularity and the other services they offer
(promotion, advertising and distribution) they charge a premium rate. We are
not really in a position to work with them just yet but they are a definite option
for the future. I feel that the Azura has potential beyond the Genesis project
and could be a profitable small business in its own right.
I feel like I learnt quite a lot just from
meeting Citymob. They want to know specifics about the business and product. Other
possible partners would also want to know these sorts of questions so it’s good
to step outside of the business and look at it from an outsider’s perspective. What
questions are they likely to ask, where will they see value, strengths and weaknesses.
It’s great to get that kind of feedback from people who are already selling products
online because they have an idea of what the broader customer base want and
need and how best to serve those needs. They have the consumer insights that we
have been learning about in our marketing classes, these can prove to be vital
to the success of a product or business.
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