Tuesday 17th September 2013- Rainy Days

Hey guys, so its me again :)

So today is a rainy day, filled with lots of rain. Two of our business partners are down with a flu, and its not looking like a good day for sales for our product the"Anywear". Since the product is mainly a summer garment trying to convince potential customers to purchase one on a day when its pouring with rain and all people can think about is wanting to be in their warm bed at home.

 Since the launch of our product, we have been unfortunate to have organized our days of sale on days when the weather has been cold and raining. This has taught me the importance of seasonal products. Our biggest downfall i feel is the timing of the launch of our product. If our product was launched during the summer or during spring our sales may have been much higher as the demand during that period would be higher.

Some products are whole year products which are not seasonal, however some are such as the "Anywear". I have learnt that before going into production on a product it is important to know the seasonality of the product you wish to produce, and if you are trying to sell it in the wrong season you should look into how you will be able to market it in a way that will still get people wanting to buy it then and there.

Thats all from me today

Tarisai xx