Monday, August 12, 2013

welcome back to school

Monday 29th July

Hi, its me again..

So its back to school after the long long holiday. Its the start of the third week back at school so setteling down is becoming easier. This semester has started off on a fast pace. It feels like there wasn't really a holiday and we've been literrally thrown into the deepend with production, due to the  launch of our new product being just days away. Being in the marketing department of our business has lead me to have a new appreciation for how important the marketing of a product at the market penetration stage is.

This had made me realise how important the message and content that you put out to your potential customers is. The wrong message being sent out can potentially ruin the brand and what you would like your brand to represent. Our brand represents Freedom, and coveying this message in the best possibe way, linking it to our product with losing the attention of our potental customers is difficult. Hopefully Azura will be able to impliment the best marketing stratergy prior to the launch in order to leur in as many customers as possible.



Thats all from me today

Cheers
Tarisai xx

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