2nd August

Today we had ourboard meeting with our directors. I was great to meet with them and get advice and feeddback as to where we are headed in terms of our launch. The response we got from them was positive and it was nice to know that we had made progress despite the hickups we had along the way. The directors were impressed with our promotional strategy, and how we were promoting our product online, as well as how we would promote it on campus.

The directors howver were concerned about the pricing of our product, stating that pricing it at R250 may slightly high, and because we are targeting the student market we should maybe look to pricing it at around R199, in order to draw in more customers. As a group we then had a seperate meeting to discuss the issue of our price and made a group decision that we would put the price down to R220 on the day of launch. This was done in efforts to try and drwa in more customers and get our brand out there, and focus on making profits once we are a more established brand. Hope this works on the day!!

Cheers
Tarisai xx