Thursday 08/08/2013
As
an entrepreneur you are faced with many different situations, and having been
exposed to an exhibition environment you tend to learn that people may have
different opinions regarding your product. In such cases you need to open for
some criticism. That’s the only way you learn to refine your product to suit
customer needs.
In
terms of preparation you need to realize that no matter how much one prepares
one can never be fully aware of what the outcome will be on the day. In such
cases one has to learn to react to the situation and make best of what is
available to you, a sense of bricolage is what is required.
Operating in a student environment a product
that is not complicated in its functionality would be a better sell. This was evidenced by the number of sales
achieved by teams with simpler products suited to the student market. Fashion
requires a person who is already a fashion icon who has a legible brand which
has equity amongst potential customers to promote the brand, and this was probably
the best way to sell a fashion item. Simply promoting a products’ functionality
and expecting high return on sales was not a viable strategy considering the
environment that we operate in. One could say the simpler the better.
This
was evidenced in the reaction from customers. The biggest critic being that as
functional as the product is, it really does not make a girl look fabulous.
This is one area we need to address as a group if this product will be viable
in market,
However
with all that said the greatest lesson learned as an individual would be the
active engagement with customers. No matter how viable and practical the
product is, it is up to the entrepreneur to sell it. This is when you realize
what it means to Always Be Closing.
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