Creation: The Azura can be worn in over 20 different ways and allows the consumer to be extremely creative in their clothing design and style. This product is up to the imagination as it can be worn as a dress, skirt, tunic, shirt, shawl and more.
Freedom: The beauty of it all is that it comes down to
freedom, to do with as little or as much with the Azura as works for the individual.
After all, it is for Anybody, Anywear!
Identity: We really care about our customers and want to see
them enjoying their purchase. Soon we will launch a campaign around consumers
in Azura’s, showcasing their personal style incorporating the Azura. We are
also in the process of planning to events that bring buyers and interested
customers together to showcase styles, how to create each style and new
products that may be launched.
I think it’s safe to say we satisfy, in a positive and
synergic matter, some of the fundamental human needs as described by Max-Neef
(1989). It’s only up to us to ensure we present our solution to customers in a
powerful way. Our sales and marketing approaches have been adapted and are
still under consideration for further review in order to ensure we are adapting
to the market and always taking the best approach we see possible.
References
Max-Neef Fundamental Human Needs http://www.alastairmcintosh.com/general/resources/2007-Manfred-Max-Neef-Fundamental-Human-Needs.pdf
EarthChild Project http://www.earthchildproject.org/
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