Monday, August 26, 2013

Adding value part 2- Thursday 22 August 2013


Creation: The Azura can be worn in over 20 different ways and allows the consumer to be extremely creative in their clothing design and style. This product is up to the imagination as it can be worn as a dress, skirt, tunic, shirt, shawl and more.

Freedom: The beauty of it all is that it comes down to freedom, to do with as little or as much with the Azura as works for the individual. After all, it is for Anybody, Anywear!

Identity: We really care about our customers and want to see them enjoying their purchase. Soon we will launch a campaign around consumers in Azura’s, showcasing their personal style incorporating the Azura. We are also in the process of planning to events that bring buyers and interested customers together to showcase styles, how to create each style and new products that may be launched.

I think it’s safe to say we satisfy, in a positive and synergic matter, some of the fundamental human needs as described by Max-Neef (1989). It’s only up to us to ensure we present our solution to customers in a powerful way. Our sales and marketing approaches have been adapted and are still under consideration for further review in order to ensure we are adapting to the market and always taking the best approach we see possible.

References



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