Valuable lessons I have learnt about the sales aspect of business this week :
Individual
With regards to sales on a personal level, I have learnt that I am more confident as salesperson when engaging a potential customer by physically demonstrating the different ways in which the Azura can be worn.
Group
Being part of such a big group seemed to make sales slightly challenging at times. Not all members of the group are equally as good at selling as others, thus it is important to ensure that the stronger salespersons of the group are always present during events such as launch day. Being a stronger salesperson in the group, as I am more familiar with our garment, it was important for me to lead by example and assist other less confident group members where I could to increase the potential of sales.
Business
The location and presentation of a business and especially the physical stall during events such as launch day play a large role in the amount of sales that are procured. Ensuring that one has direct access to foot traffic, displaying a product demonstration video at all times and having access to a card payment machine could have resulted in increases sales for our business. Being part of a business it is my responsibility to ensure that specific aspects are addressed and that I am, similar to other business members, responsible for specific tasks to ensure that we perform optimally.
True entrepreneurship will never allow one to stop learning and working towards that bigger picture....
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