One of elective courses offered this semester is e-marketing, which is
proving to be extremely beneficial with regards to our business. We were given
two websites to compare on various characteristics such as navigation, ease of
use, appeal to the target audience and of course discoverability. The websites
compared were www.hertz.co.za and www.lingscars.com, if you are
interested in seeing two extremes in the car industry.With it becoming
increasing cheaper and easier to set up a website, these factors become even
more important. The most important being discoverability, which relies on one’s
Search Engine Optimization (SEO).
Our website was launched last week, check it out at www.azurawear.co.za
We are currently working through each page to increase all the factors
that contribute to the websites appeal and ease of use. Some of the changes you
can expect are an about page that covers our story, the team, the product and
how we give back as well as links to online shops, new style guide layout
and PDF Style Guide link.
If you have any suggestions please email us at info@azurawear.co.za
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