I think this is the first term that I haven't been waiting in the long line outside a course convener's office door, waiting to change my electives.
This semester we were given the options to choose two out of four courses as electives: integrated marketing communications (basically advertising), e-marketing, retail and services marketing, and project and operations management.
People will disagree with me, but I think the obvious choices are advertising and e-marketing.
Everyone wants to be a big shot CEO type-person, so has gone with project and operations management. From my perspective this wasn't the best choice, because firstly, it starts at 8am, secondly, we're sort of already learning project and operations management in practice, and thirdly, I get the feeling that it's the kind of course that would prepare you for a 'brick and mortar' business, while I'm personally more fascinated by internet and online business... I believe that we're moving out of the industrial/consumption driven economies, and into knowledge based economies.
The same logic was applied to the retail and services marketing course, and I decided to take e-marketing (no surprise here) and advertising. I think many of my peers have not fully recognized the importance of this course, as they think it's very 'airy fairy' and 'wishy washy' due to it's abstract/reflective/creative nature. In my opinion, there is nothing more vital to a business, and to the skill-set of an entrepreneur, as being able to reach inside the minds of prospective customers, and connect their product to felt wants and desires or fears and frustrations - and then communicating it effectively. Plus the work load and starting times are friendlier :)
So, just in case you're making this decision some time in the future, hopefully this will help you make the right one.
In other news, we're about to purchase our domain name. Stay tuned and watch this space... and the next one...
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