Monday, May 13, 2013

GROUP RESEARCHERS– MARKET RESEARCH (PART 2)


“Research is to see what everybody else has seen, and to think what nobody else has thought – Szent Gyorgyi” (Thomas et al., 2005:3).

Group learning’s


It has become evident that within a group context, individuals will possess different strengths that others don’t have. Working towards my own strengths but also attempting to develop new skills and not only stick to what I know has been a great learning curve for me as member of a dynamic group. I have learnt to rather buddy up and ask team members to help and guide me when I am doing things that I am not confident with. Practice makes perfect and group support is critical in challenging times.

Dividing work up into smaller tasks allows the group members to get more done at once as opposed to doing each task together. Hence, it has been valuable learning how to solve problems and perform tasks in a parallel manner.

It has been interesting to see how each group member is creative in their own unique way. Group creativity sessions have been extremely valuable when coming up with a product name and brand. It is very exciting when the different ideas of different members begin to spark off each other as opposed to the slow process of individual creative thinking.

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