BUSINESS RESEARCHERS– MARKET RESEARCH (PART 3)

The objective of research, according to Tuckman (1978) in Thomas et al. (2005:3), is to distinguish how things really are compared to how they might appear. He also believes that in order to achieve this, research suggests a careful and systematic means of problem solving. Business learning’s From a business perspective it has become very evident that trends play a very important role when choosing a product to introduce to the market. Using...

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GROUP RESEARCHERS– MARKET RESEARCH (PART 2)

“Research is to see what everybody else has seen, and to think what nobody else has thought – Szent Gyorgyi” (Thomas et al., 2005:3). Group learning’s It has become evident that within a group context, individuals will possess different strengths that others don’t have. Working towards my own strengths but also attempting to develop new skills and not only stick to what I know has been a great learning curve for me as member of a dynamic...

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INDIVIDUAL RESEARCHERS – MARKET RESEARCH (PART 1)

Our group recently tackled the daunting task of conducting market research. Thus, this week of blog submissions will be dedicated to some of the aspects that I have learnt around market research. The Reader’s Digest Pocket Dictionary (1969:456) defines research as a “careful search or inquiry”; an “endeavour to discover facts by study or investigation”; or a “course of critical investigation”. The above definition of research may be interpreted...

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Inside the needs of a team- 3 May 2013

Hello, Recently in class we have focused on the topic of leadership and its relation to the fundamental human needs. This relates to our business as good leaders are also good team members. Most people consider team work terrible, but after the following insight and the resulting adaption of my approach, my experience of team work has begun to change. Manfred Max-Neef  said” Your effectiveness as a human being, let alone your effectiveness as a leader, depends on how effectively you can engage with your own fundamental needs and with those...

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Our Busniess Values- 2 May 2013

Hello,  We are currently working on our shareholders agreement for our business. The section I have been responsible for are our core values. We have decided to choose three core values that we will use as a base in driving our business. As we aim to be transparent in our business practice, it’s of great importance that our customers know what we value. Sustainability By committing to sustainable practice the team strives to ensure sustainable environmental, social and financial practice. With regard to environmental sustainability...

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Report back on Cake Sale- 1 May 2013

Hello, We are into week 10 of the course and I have to admit the pressure is finally hitting us full swing. In the last two weeks we have had our final cake sale event, two tests and five deliverables due. The week ahead is made up of two tests and the most important deliverable we will submit this year- our shareholders agreement.  I thought it a good idea to share with you the results from our fundraising efforts. The combined...

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